Privacy Policy
Effective Date: 3.5.2025
Last Updated: 3.5.2025
Highland Dental Group (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website (https://salemdentistma.com) and interact with our services, including SMS communications.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, phone number, email, mailing address, date of birth, and other information you provide when requesting services.
- Usage Data: IP address, browser type, device information, and site interaction details collected via cookies or analytics tools.
- Communications Data: When you contact us via phone, email, web forms, or SMS, we may retain those communications.
2. How We Use Your Information
We use your data for the following purposes:
- To schedule and manage appointments
- To send appointment reminders, account notifications, and updates
- To respond to inquiries and customer service requests
- To improve our website functionality and services
- To comply with legal and regulatory obligations
3. SMS Text Messaging Compliance (A2P 10DLC)
By providing your phone number and opting into text messaging, you agree to receive informational messages (e.g., appointment reminders, account updates) from Highland Dental Group.
Message Frequency: Message frequency varies.
Cost Disclosure: Standard message and data rates may apply.
Opt-Out Instructions: You may opt out at any time by replying STOP to any message.
Customer Support: For assistance, reply HELP or contact us at [email protected] or (978) 740-5135.
4. Sharing Your Information
We do not sell or rent your personal information. We may share your data with:
- Service providers assisting with appointment scheduling, messaging, and IT support
- Legal authorities if required by law or to protect rights and safety
5. Data Security
We implement appropriate security measures to protect your data. However, no method of transmission over the internet is 100% secure.
6. Your Privacy Rights
You may request access, correction, or deletion of your personal information by contacting us at [email protected].
7. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with the revised effective date.
8. Contact Us
For privacy-related questions, contact us at:
Highland Dental Group
100 Highland Avenue, Suite 103
Salem, MA 01970
Phone: (978) 740-5135
Email: [email protected]


